Tantramar residents asked to weigh in for $68K brand development initiative
The new municipality of Tantramar is in the midst of a roughly $68,000 brand development initiative.
To develop the brand identity for the newly formed town, the town hired the Details Design + Branding, which is working with the public relations firm Porter O’Brien.
They’re seeking input from local residents through a survey that can be found online at TakePartTantramar.ca. The survey closes on June 30th.
Public engagement will also be taking place in-person at several locations around Tantramar beginning this weekend.
Tanya Duffy, who runs the Fredericton-based design firm, said the process will involve more than just the creation of a logo.
“A brand is more than an image, it’s a sense of identity,” Duffy said.
Listen to the interview with CHMA
The municipality, which brings together Sackville, Dorchester and neighbouring areas, came into existence on New Year’s Day, following the Higgs government’s controversial process of local governance reform.
In May 2022, a committee of local officials announced that it would be called Tantramar. Until then, it was known by the placeholder name Entity 40.
Throughout this process, there’s been a lot of talk about what the changes would mean for the identities of formerly separate communities.
Tom Bateman, a senior consultant with Porter O’Brien, noted that the goal isn’t to stop residents from calling their home community by established names such as Sackville. … Continue