How Dave Carroll turned negative customer service into a positive social media movement

In the spring of 2008, Dave Carroll was on tour with his band Sons of Maxwell, when suddenly he had a horrible experience with the flight crew of United Airlines. This negative experience was perpetuated by the company’s customer service team, when he was told that his guitar–which was irreparably broken by the crew’s mishandling–did not meet the terms for a refund, or any sort of compensation by the airline company. Essentially, Dave was told it was not United’s problem.

Joe Hubley sat down with Dave to talk about this experience, and how Dave managed to turn this negative experience with United airlines’ customer service team into a positive movement and multi-media platform to promote the power of social media. Hear it all in this CHMA exclusive interview.

(Originally aired Friday, June 24th, 2022)

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Joe Hubley sits down with Dave Carroll for a CHMA exclusive interview.