This Saturday, September 12th is Shine Day.
Mount Allison students in Sackville, Riverview, Dieppe, Moncton, and Shediac will be out on pandemic-friendly fundraising missions all day.
Campaign director and Mount Allison student Emma Jacobson says that along with a scaled-back version of the traditional Shine Day events, her team has organized a number of virtual events and activities, including online trivia happening tomorrow from 3pm-4pm.
Jacobson says volunteers will be following all Public Health guidelines including physical distancing and wearing face masks.
“All our campaign activities are planned with public safety in mind,” says Jacobson, who has been involved with the Shinerama campaign since her first year at Mount Allison.
“Individuals with Cystic Fibrosis are particularly vulnerable to COVID-19 as it is a respiratory illness. We know we need to be doing everything we can to keep all community members as safe as possible.”
One of the campaign’s most successful fundraisers has been the sale of reusable face masks in both Mount Allison and Shinerama colours. Jacobson’s mother, Cathy Baillie (also a Mount A grad from the class of ’91) has made over 700 masks with more than 200 for the Mount Allison campaign to date.
They are available for purchase by e-mailing shinerama@mta.ca or at Tidewater Books.
Also on tap for Saturday, a bottle drive (bring refundable to the Landsdowne parking lot from 10am to 4pm), a Shine beer in collaboration with Sackville’s Bagtown Brewery, and a Shine shirt for sale with all proceeds going to the campaign.
Mount Allison’s team is continuing an award-winning tradition. The student group received Cystic Fibrosis Canada’s Community Event Champion – a regional fund raising Award for this year. The Mount Allison team also Best Overall Campaign in 2019 — the third year in a row and fifth time in the past 11 years that they have received the national honour.
Shinerama events and campaigns have been held for 46 years at Mount Allison, raising nearly $700,000 for cystic fibrosis treatment and care through Cystic Fibrosis Canada.
